Hey, we are Jim & Cam.
We’d describe ourselves as tenacious, hard-working and easy-going. Our best work has come in the face of adversity – in those moments where ideas get put on life support. We thrive on getting our hands dirty and making shit happen.
We’ve given students permission to skip school, convinced Australians not to spend money on loved ones at Christmas, sponsored hundreds of skaters and encouraged romantics to propose with an Allen Key.
We’ve had some wins along the way. A few pitches, a handful of awards (including a D&AD Yellow Pencil), and most notably, a tag team pie eating + beer sculling agency competition – in record time.
Always keen for a chat, so reach out if you’d like to hear a bit more.
james@coumans.com.au
Connect with Jim on LinkedIn
watson.cameronj@gmail.com
Connect with Cam on LinkedIn
AGENCIES
Town Square - March 2020 - April 2021
CHEP - April 2021 - April 2025
CLEMENGER BBDO - April 2025 - current
AWARDS
Uncovered - Samsung
Cannes Lions - Shortlist - Social
AWARD - Silver - Sound Design
AWARD - Silver - Co-Created & User Generated Content
AWARD - Silver - Sponsorships & Partnerships
AWARD - Bronze - Best Use of Content
AWARD - Bronze - Best Use of Digital and Social
AWARD - Bronze - Community Building & Engagement
AWARD - Bronze - Film & Entertainment - Sports
AWARD - Bronze - Use of Branded Entertainment and Content
AWARD - Finalist - Best Use of Technology
AWARD - Finalist - Integrated Campaign
MADC - Winner - Social
Climate Doctors Certificate - School Strike 4 Climate
D&AD - yellow pencil - pr - creative use of budget
D&AD - Graphite pencil - pr - Integrated
D&AD - Shortlist - Direct - printed materials
D&AD - shortlist - Digital & Social - Tactical
Cannes Lions - Bronze - Brand Experience & Activation - Guerrilla
Cannes Lions - Bronze - Direct - SMALL-SCALE MEDIA
Cannes Lions - Shortlist - Direct- NOT-FOR-PROFIT / CHARITY / GOVERNMENT
Cannes Lions - Shortlist - PR - REAL-TIME RESPONSE
Cannes Lions - Shortlist - PR - CORPORATE PURPOSE & SOCIAL RESPONSIBILITY
Cannes Lions - Shortlist - Brand Experience & Activation - Non-for profit/Charity/Government
Webby Awards - Winner - Advertising, Media & Pr (Advertising campaign - best Community engagement)
Webby Awards - nomination - Advertising, Media & Pr (Pr campaign - best Community engagement)
Clio - Bronze - Direct (public services)
Clio - shortlist - Digital/mobile (public services)
Clio - shortlist - Experience/Activation (public services)
Clio - shortlist - Integrated (public services)
One Show - Merit - Creative Effectiveness - Non-Profit / Charity
One Show - Merit - Direct Marketing - Direct Marketing for Good
One Show - Merit - Green Pencil - Green Pencil
One Show - Merit - Public Relations - Public Relations for Good
One Show - Merit - Print & Promotional - Print & Promotional for Good
One Show Asia - GOLD - Integrated - Integrated for good
One Show Asia - GOLD - PR - PR for good
One Show Asia - silver - pr - events & experiential
One Show Asia - bronze - direct - direct for good
One Show Asia - bronze - print - Print & promo for good
One Show Asia - Bronze - pr - intergrated pr campaign
Caples - gold - PR
Caples - silver - Ambient / Guerilla / Out of Home
Caples - silver - Integrated
Caples - silver - Not for Profit
Spikes Asia - Silver - Brand Experience & activation (guerilla marketing & stunt)
Spikes Asia - Silver - Media (Non-for Profit)
Spikes Asia - Silver - Social & influencer (non-for Profit)
Spikes Asia - Shortlist - Brand Experience & activation (non-for Profit)
Spikes Asia - Shortlist - Direct (Digital & social)
Spikes Asia - Shortlist - Direct (cultueal & Context)
Spikes Asia - Shortlist - Media (corporate purpose & social responsibility)
Spikes Asia - Shortlist - Outdoor (Live advertising & Events)
Spikes Asia - Shortlist - PR (Intergrated)
Spikes Asia - Shortlist - Social & influencer (corporate purpose & social responsibility)
AWARD - GOLD - Direct -Direct Responses, any media
AWARD - Gold - Experiential - Guerilla Marketing and Stunts
AWARD - gold - PR & Promotion - PR Amplification for a Campaign
AWARD - GOLD - Direct - Direct Response Integrated Campaigns
AWARD - silver - PR & Promotion - Public Affairs Campaign
AWARD - silver - Media - Use of Ambient Media
AWARD - silver - Media - Use of Events & Stunts
AWARD - Bronze - PR & Promotion - Best Use of Events & Stunts
AWARD - Shortlist - Integrated - Integrated Campaign
AWARD - Shortlist - PR & Promotion - PR-Led Campaign, Integrated
AWARD - Shortlist - Strategy - Creative Strategy
MADC - Winner - Brand Experience and Technology.
Mumbrella Award - Shortlist - Pro Bono Campaign of the Year
Mumbrella Award - Shortlist - Best Campaign with a Small Budget
Comm’s Con - Finalist - Non-for profit
The Vallen Key - IKEA
LOeries - Finalist - Product design
LOeries - Finalist - PR Campaign
LOeries - Finalist - Live activations
The Gerety Awards - middle east agency of the year portfolio
AWARD School Tutors 2024
Melbourne - highly Commended
SmartWax - Clean Ocean Foundation Australia