Samsung - Uncovered

Samsung needed an unconventional idea to promote an unconventional phone, the Z Flip6. To celebrate a device designed for individuals, we turned to a subculture known for breaking the rules — and did it in a way only Samsung could.

We sponsored hundreds of grassroots skaters across social media, launched with a 60-second film, and backed it with street posters plastered all over the country, all while showcasing the Z Flip6 new features through localised product films.